EMULATING HISTORY ON QUEEN ST. WEST

Designed to resemble an imaginative culinary institution derived a century ago, the visual identity of Bar Prima consists of an intricate framework of a conceptual logo evolution and story—dating back to the 1900’s, to present day, 2023. By showcasing the existence of Bar Prima and its logo evolution throughout the decades, the brand stays referential to both the classic and contemporary, without being a pastiche of either. 

Producing sixteen unique word marks circa different era’s with a tone and feel that aligns with the overall concept. This method allowed us to display a rich heritage, lineage, and tradition. Which subtly, yet cleverly conveys a sense of the classic and perennia.

The logo story and visual identity of Bar Prima is one of constant brand evolution and never stagnant. Where decades have come and gone the legacy of Bar Prima persists.